CMI 710 Marketing StrategyCMI 710 Marketing Strategy is a course that is designed to provide students with a comprehensive understanding of the principles and practices of marketing strategy. In today’s highly competitive business environment, an effective marketing strategy is essential for the success of any organization. This course aims to equip students with the knowledge and skills necessary to develop and implement successful marketing strategies that will enable their organizations to achieve their objectives and gain a competitive advantage in the marketplace. Throughout the course, students will examine various marketing concepts and techniques, including market analysis, segmentation, targeting, positioning, branding, and pricing. They will also explore the role of marketing in driving innovation and growth within organizations and gain an understanding of the ethical and legal considerations involved in marketing strategy. Moreover, the course provides students with the opportunity to apply their learning to real-world scenarios, enabling them to develop practical marketing strategies that are tailored to the unique needs and challenges of their organization. By the end of the course, students will have developed a comprehensive understanding of marketing strategy and the tools and techniques necessary to create and implement successful marketing plans. Overall, CMI 710 Marketing Strategy is a course that is essential for anyone seeking to develop a career in marketing or to enhance their marketing knowledge and skills. With the practical knowledge and skills gained from this course, students will be well-positioned to drive growth and success within their organizations and make a positive impact in the marketplace.
Aims of unitStrategic marketing practice is a critical component of any successful organization, and it requires the ability to respond quickly and effectively to the ever-changing marketplace. To do this, leaders must develop a marketing strategy, which is a plan of action designed to promote and sell products or services. While leaders may already be familiar with basic marketing concepts, it is essential to keep up with the rapidly changing landscape of data and information management, and social and technological developments. The CMI 710 Marketing Strategy aims to provide leaders with the knowledge and skills necessary to understand the context in which a marketing strategy is developed. Students will appraise theoretical frameworks and processes that inform strategic marketing, reflecting on the interrelationship between marketing and an organization’s strategic aims. They will also explore the opportunities and impact of digital marketing, a critical component of any modern marketing strategy. Ultimately, the goal of this unit is to enable leaders to develop a comprehensive marketing strategy that will enable their organizations to achieve success in the marketplace. By understanding the theoretical frameworks, processes, and interrelationships involved in marketing strategy, leaders will be well-equipped to make informed decisions and respond quickly to changes in the marketplace, driving growth and success within their organizations.
What you’ll learnOn CMI 710, students will learn a range of concepts, theories, and practical skills related to marketing strategy. These include:
- The role of marketing in driving innovation and growth within organizations
- The process of developing a comprehensive marketing strategy
- Market analysis, segmentation, targeting, and positioning
- Branding, pricing, and promotion techniques
- The ethical and legal considerations involved in marketing strategy
- The impact of digital marketing on modern marketing strategies
- Tools and techniques for measuring the effectiveness of marketing strategies
- The interrelationship between marketing and an organization’s strategic aims
Learning outcomeUpon completion of CMI 710, students will have achieved the following learning outcomes:
- Understand the context in which a marketing strategy is developed: Students will gain a comprehensive understanding of the various internal and external factors that influence the development of a marketing strategy, including market trends, customer needs, and the competitive landscape. They will also develop an understanding of the ethical and legal considerations involved in marketing strategy.
- Know how to develop a marketing strategy: Students will develop the practical skills necessary to create and implement successful marketing plans. This includes conducting market research, analyzing data, identifying customer needs, and developing effective marketing strategies that align with an organization’s strategic goals. They will also learn about branding, pricing, promotion, and the impact of digital marketing on modern marketing strategies.
How can we help?CMI assignment help can be a valuable resource for students looking to complete their CMI 710 assignments. Here are a few ways in which CMI assignment help can assist students:
- Clear Understanding of Assignment Requirements: CMI assignment help can provide students with a clear understanding of the assignment requirements, ensuring that they can meet all the criteria set by the professor. This can include ensuring that the assignment is structured correctly, that the required sources are cited properly, and that the content meets the expectations of the assignment.
- Assistance with Research: CMI assignment help can assist students in conducting research for their assignments. They can help students find relevant sources, identify key concepts and theories, and analyze data to develop effective marketing strategies.
- Editing and Proofreading: CMI assignment help can also help students with editing and proofreading their assignments, ensuring that they are free of errors and meet the highest standards of academic writing.
- Customized Assistance: CMI assignment help can provide customized assistance based on the specific needs of each student. They can provide one-on-one coaching and support to help students develop their skills and achieve their academic goals.
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- Hooley, G., Nicoulaud, B., Piercy, N. and Rudd, J. (2017). Marketing strategy and competitive positioning. 6th edition. Harlow, FT Prentice Hall.
- Piercy, N. (2016). Market‑led strange change: transforming the process of going to market. 4th edition. Oxford, Routledge.
- West, D. C., Ford, J. B. and Ibrahim, E. (2015). Strategic marketing: creating competitive advantage. Third edition. Oxford: Oxford University Press.