Question: How can organisations strategically position themselves in competitive labour markets? (AC 1.1)
Title: How organisations position themselves in the competition.
Description:
There is a need to analyse competitors in order to give people professionals advice in business competition. Learners should begin by analysing the strengths and weaknesses of the competitor’s, employee experience and focus on values, culture and branding. They should develop a clear strategy for employer branding and monitor the importance of organisational values, ethics and reputation to attract talented employees.
Learners should determine what the competitors offer in terms of employee benefits, work culture and business practices. This includes checking their salaries, working environment and employer’s reputation.
They should campare this information with an organisation’s current offerings. They should Pay close attention to the strengths and weaknesses of an own employee experience and identify areas for improvement.
Example:
Learners should provide examples such as examining the competitors’ benefits packages, conducting surveys to understand employee sentiment, and compare an organisation’s culture to the competitors’ culture.
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